Girard Sharp, which filed the first class action against Google for monopolizing digital advertising services, recently moved to serve as lead counsel for advertisers and publishers of online display ads.
Plaintiffs allege Google rigs instantaneous ad auctions in its own favor and leverages its monopoly in search advertising to maintain a dominant position across the entire market for digital advertising services, harming publishers and advertisers alike.
Plaintiffs further allege Google deployed such anticompetitive tactics as mergers to monopolize, withholding of data, and denial of interoperability to drive out ad-tech competitors. Google’s monopoly conduct has made it virtually impossible for publishers and advertisers in the market for display advertising to do business except through Google.
Girard Sharp is the only law firm that represents both advertiser and publisher plaintiffs in the Google digital advertising antitrust litigation, currently pending before U.S. District Judge Beth Labson Freeman of San Jose federal court.