Hospital Website Pixel Tracking Investigation

08.20.2022

Did you recently schedule an appointment online with any of these California hospitals?

Girard Sharp attorneys are investigating reports that Meta / Facebook is collecting highly sensitive medical data from the websites of certain hospitals in California. This personal data is being collected through Meta’s pixel tracking technology without notifying patients or obtaining consent, typically when patients are using the hospital's online appointment scheduling function.

If you recently scheduled an appointment online or simply visited the website of any of the hospitals listed below, talk to a data privacy attorney. You may be entitled to relief for the improper disclosure of your medical information.

Call Girard Sharp toll-free at (866) 981-4800 or fill out the form below.

Hospitals we are investigating include:

  • UCLA Reagan Medical Center
  • Scripps Memorial Hospital La Jolla
  • Sharp Memorial Hospital
  • MemorialCare Long Beach Medical Center
  • El Camino Hospital

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More About This Investigation

Recent investigations by The Markup report that Facebook’s Meta Pixel tracking technology is coded into the websites of many of the top hospitals in America, including several in California. The Meta Pixel tracker is reportedly collecting patients’ sensitive health information—including details about their medical conditions, prescriptions, sexual orientation, allergies, diagnoses, and reasons for requesting an appointment—and sending it to Facebook. The Meta Pixel tracker is connected to a user’s IP address and collects data regardless of whether or not a person is logged into their Facebook account. However, if a user is logged in to Facebook when they visit a hospital website in which Meta Pixel is embedded, Meta may link their private information to their Facebook account.

The data that is sent to Facebook can be used by advertisers to target certain users. 

If you live in California and recently visited the website of any of the hospitals listed above, you may be entitled to relief for the violation of your privacy rights. Fill out the form above or call (866) 981-4800 to talk to a Girard Sharp attorney about your potential claim.

Our Commitment to Excellence

Girard Sharp has earned national Tier 1 rankings for Mass Tort and Class Action Litigation and has been named to the U.S. News – Best Lawyers “Best Law Firms” list each year since 2013. Read about some of our results.

Our firm is a nationally recognized leader in class action litigation and arbitration of claims brought by consumers alleging privacy invasions, manufacturing defects, and false advertising. We are committed to advancing and protecting the rights of every citizen to control their own personal information and be free of hidden or undisclosed tracking.

In previous cases, we have successfully applied privacy laws on behalf of our clients to lead litigation that held websites and other companies accountable for alleged privacy violations. For example, in the Lenovo spyware litigation, Girard Sharp and its co-lead counsel negotiated a favorable settlement after the court certified a nationwide class of computer purchasers whose online activities were surreptitiously monitored by pre-installed software that degraded the computers’ performance, operating continuously in the background as it analyzed browsing activity and injected ads into visited webpages.

As lead counsel in the OPM data breach litigation, we obtained a reversal of the dismissal of claims brought on behalf of 22 million federal employees and job applicants whose highly personal facts were hacked and stolen. We then negotiated a settlement that, pending court approval, will provide for minimum $700 payments to class members with compensable loss. Similarly, in Corona v. Sony Pictures Entertainment, we represented Sony employees in the wake of a cyberattack attributed to North Korea as retaliation for the parody film The Interview. Girard Sharp and its co-lead counsel secured a settlement that fully reimbursed class members’ actual losses and provided extended credit monitoring—a structure adopted in many subsequent data breach settlement.

We also represented non-Yahoo subscribers whose emails with Yahoo email subscribers were illegally intercepted and scanned by Yahoo. As a result of our litigation efforts, Yahoo restructured its email delivery architecture so that incoming and outgoing email traffic is no longer intercepted while in transit—bringing its scanning practices into compliance with federal law—and fairly disclosed its email scanning practices. The Honorable Lucy H. Koh noted that “Class Counsel achieved these benefits” after prosecuting the case for the affected individuals “in an effective and cost-efficient manner.” 2016 WL 4474612 (N.D. Cal. Aug. 25, 2016).

For a free consultation about your potential claims, contact one of our attorneys at (866) 981-4800 or submit your information above.

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